Review: Private Selections Frozen Pizza

As a BzzAgent, I recently had the opportunity to try some of the new Private Selection foods sold at the Kroger company of stores, including Fred Meyer and QFC here in the Northwest. One of the products we got to taste at home was the Private Selection Pepperoni Pizza, which retailed for $5.99 in our local Fred Meyer.


Frozen pizza definitely is a convenience food - just toss in the oven and bake. Usually it's done faster than delivery can arrive, and it gives moms a break from cooking.

...except this Mom still had to cook, because the pizza was so small, it wasn't enough. One pizza was enough for four small slices - which is fine for me, and the kiddo, but a hungry husband could eat the entire thing and still be starving. The thin crust was flaky, and while baking it on the oven rack itself would have made the crust even crispier, I don't put food directly onto racks that have been cleaned with oven cleaner (ick!). This led to the toppings not quite melting all the way.


I'd call this a complete disappointment. For $5.99, I can make an incredible pizza from scratch myself with tons of toppings - not just a dozen slices of pepperoni. Even on sale, I don't think I'd bother. Sorry, Private Selection Frozen Pizza - you might be great for other homes, but not in ours.

If you're interested in giving it a try, the Private Selection Frozen Pizzas also come in BBQ Chicken, Margherita, and Roasted Vegetable varieties. You'll find them in the freezer case with the other brands of frozen pizza.

I received free product coupons as a BzzAgent in exchange for sharing my honest thoughts with others.